Pricing Structure Change Statement 2024

Dear Valued Customers,

We hope this message finds you well. As valued members of our community, we wanted to take a moment to express our heartfelt appreciation for your unwavering support over the past seven months. Your trust and loyalty have been the cornerstone of our journey thus far.

Since purchasing Empire Cosmetic Clinic we have been dedicated to providing you with high quality products and services at competitive prices. When we embarked on this journey seven months ago, we made a deliberate choice to maintain the pricing structure inherited from the previous business, aiming to minimise disruption for our valued customers.

However, as we've evolved and gained deeper insights into our operational costs and the ever-changing dynamics of the market, we've recognised the necessity of making some adjustments to ensure the long-term sustainability of our business. Therefore, after thoughtful consideration, we will be implementing a modest price adjustment across select services, effective immediately.

The most notable change will be in the pricing of SHR treatments. We understand that this adjustment may raise concerns, particularly among our SHR clients. However, it's important to underscore that this decision is crucial for several reasons.

SHR treatments represent a superior alternative to traditional waxing and IPL hair removal. They necessitate advanced equipment and extensive training for our staff. Unlike waxing, SHR offers a virtually painless and more permanent solution to hair reduction. Its efficacy is further enhanced by the utilisation of a combination of wavelengths, unlike IPL, which relies on broad spectrum light. To provide you with the best possible experience, we continue to offer waxing services as a more cost-effective alternative to SHR.

We acknowledge that any modification in pricing may prompt apprehensions, and we want to reassure you that we've taken great care to keep these adjustments as minimal as possible while ensuring our ability to maintain the level of service and quality you expect and deserve.

Our dedication to your satisfaction remains unwavering, and we are committed to upholding the highest standards of customer service. Your feedback is invaluable to us, and we welcome any questions or concerns you may have regarding these changes. Your input guides us as we endeavour to continuously enhance our services to better meet your needs.

Please don't hesitate to reach out to us at 08 9565 9994 with any inquiries or feedback you may have. Your understanding and ongoing support mean the world to us as we strive to forge a stronger, more sustainable future together.

Thank you for being an integral part of the Empire Cosmetic Clinic family.

Christina McEntee

Managing Director/Owner

T 08 9565 9994

A 4 Mandurah Terrace, Mandurah, WA 6210

W empirecosmeticclinic.com.au

April 15, 2024 — Christina McEntee